Today meet the lovely Janice Horton.
A Chat about Social Networking and Marketing.
Marketing – a necessary evil?
No – not evil – but fun! You see I actually look forward to the marketing part. I see it as a reward. For me it’s something to look forward to after the long hours of self imposed solitude required to write a full length novel. Don’t get me wrong – I love writing – but I don’t find it easy. I think it’s really hard work. Something I do find easy however because it’s lots of fun, is hosting a party, chatting in an interview situation, or taking part in a forum that involves my readers or other writers. I just love to talk about writing and my books!
A few years ago, after finishing a book, getting it published and launching it off into the world as a paperback, the party and the raucous celebrations would have been with family, friends, book groups, writer’s groups etc, in a physical setting like a local book shop with fizzy wine and nibbles and a short reading. I’d have worn a posh frock, no doubt bought especially for the occasion, and after a couple of hours when we were all done and it was time to go home, I’d have been exhausted, happy, and no doubt a bit tipsy.
These days, as an indie author and because I publish ebooks, that has all changed completely and yet I still have just as much fun. After the hard work of writing, re-writing and editing (I also employ a professional editor) and consulting with my (professional) cover designer, the no-less raucous launch party will launch from my blog and it will be supported by Twitter and Facebook and all the other social networking sites I can muster support from. Instead of doing a reading, book bloggers (having been sent an advance copy) will review and rate the book (hopefully favourably!) and while all this is happening I can answer reader comments in real time, check sales figures directly, chat to other writers, and appear in many different countries all over the world – simultaneously!
Now that’s what I call fun – and I can do it all in my pyjamas if I like!
What is your favourite social network and why?
I have to say that being part of Loveahappyending.com is my favourite social networking experience because it’s a interactive network, a magazine style blog and an innovative reader/writer website all at the same time. It’s a great support to me as a writer and it encourages me to expand my repertoire as an editor with my regular ‘Review Chair’ feature, where I interview authors and readers about a Loveahappyending.com author’s book.
This year, on 16th June, Loveahappyending.com will be hosting its first Summer Event in Tetbury, Gloucester. It will be a day when readers can meet authors and aspiring writers can get tips from those who currently writing successfully in many different genres. There will be something for everyone including a light lunch. I can hardly wait and will be flying down from Scotland especially to attend. So do join us!
How much time do you waste, sorry, spend on social networking?
Well, I don’t consider that time spent building and maintaining my social network as time wasted but it certainly should be time managed! I must easily spend at least a couple of hours each day on-line and the only way I can manage this is by not watching television at all. So for at least an hour in the morning and an hour in the evening, I check and respond to emails, take part in several writer group forum chats, follow back on Twitter, send tweets and links and thank those who retweet for me. Then of course there is Facebook – and I have a personal account and an author page to regularly update, maintain, and share. I blog once a week usually but will always check my own blog daily for comments. I enjoy visiting and supporting other people’s blogs too and I spend quite a lot of time reading and commenting on other blogs. I also spend lots of time off line doing social network related writing: writing up blog posts for my own blog, for The Review Chair feature on Loveahappyending, and doing on line interviews (like this one!). I realise that I couldn’t do all of this effectively if I didn’t absolutely love it – but I do!
Janice Horton lives in Scotland and writes romantic novels with humour. Look out for her Amazon bestselling ebooks ‘Bagpipes & Bullshot’ and her latest novel ‘Reaching for the Stars’. She is a member of the Romantic Novelist’s Association.
Janice’s Blog: http://www.janicehortonwriter.blogspot.com
Janice’s Facebook Page
Follow her on Twitter: @JaniceHorton
And on: http://www.loveahappyending.com
Don’t forget there is a giveaway on my Facebook page. Join to win freebies and my latest novel, Lost in your time, based in Paris.
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